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This year we historia de atena also added more open-ended questions and included benchmark expanded range of responses in the full report. These responses marketing insight marketing a personal profile to the percentages and statistics. Building on qualitative benchmark conducted by Amanda Kaiser, MGI launched an online survey and invited association professionals to share their thoughts on a variety of innovation-related issues facing their organizations.
The research focused on how associations set innovation goals, how they support innovation, what rewards and recognition they offer, and how they set metrics for innovation. A total of associations participated in the research, and the findings reveal a wealth of insights on the role of innovation within associations. The number of respondents has grown yearly, and we have organizations to thank for contributing to the research that is the backbone of this latest report.
Every year we revisit our survey questions, both closed and open-ended, in order to fit the needs and fluctuations of the organizations and associations we serve. Forand at the request of many of our past respondents, we changed some of the questions to provide a greater understanding of not only what channels are being used but which are the most effective at acquiring and retaining members.
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We have also focused on member engagement, viewed as crucial to association growth, and the expanding use of social media. An easy to read narrative, along with supporting tables and graphs, provides vital information on:.
With this edition, we continue to add to our knowledge of what associations are actively doing to recruit, engage, renew, and reinstate members.